air up® influencer partnerships
How air up® became a must-have in the Netherlands with Influencers
air up® approached us with the ambition to launch their revolutionary water bottle in the Netherlands.
The product was completely new to the market, and nobody knew the brand.
The challenge
- Educate the audience about the unique scent-based drinking system.
- Find the right creators to impact the target audience and spread the message.
Influencer-first strategy
We partnered with te air up team to help them find the right creators and amplify their campaigns. We matched the brand with influencers who aligned perfectly with their young, health-conscious audience. Our focus was on storytelling-driven YouTube creators who could explain and demonstrate the product in an engaging, authentic way.
Key influencer collaborations
- Raoul (Bankzitters) – One of the first influencers in the campaign. His reaction to air up® went viral, creating massive buzz both within the brand team and among Dutch consumers.
- Other high-impact Dutch YouTube creators, selected based on their reach, storytelling skills, and ability to create genuine engagement like Kriekel, Frank van Dam, Gio Latooy, Jeremy Frieser and Bankzitters.
Instead of a one-off campaign, we helped air up® turn influencers into long-term ambassadors, ensuring consistent brand trust and recognition over time. Once the YouTube strategy built a solid foundation, we expanded to Instagram and TikTok to grow air up’s audience further. Influencers on these platforms helped to extend the brand awareness and reach amongst other target audiences.
One of the most
talked-about
new products
in the Netherlands
Results
- Massive product adoption in Dutch schools – Kids swapped sugary drinks for air up® bottles, making it a viral must-have.
- Sales tripled within a few months after launch.
- Continued partnership with air up® . Our collaboration extended as the brand scaled across Europe and USA.
By leveraging premium influencer collaborations, air up® became one of the most talked-about new products in the Netherlands. The social-first approach of the brand set the foundation for its success in other markets, including the UK and USA.
Collaborating with Scooperz is always a blast! The campaigns are well prepared and the team is always looking out in our best interest. We’ve collaborated on multiple campaigns and are satisfied with the fun content and great results.
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