MyProtein Influencer partnerships
MyProtein is a leading sports nutrition brands, known for high-quality protein powders, supplements, and activewear
To strengthen their presence in the sports and lifestyle community, they needed top-tier creators who could authentically represent the brand and drive engagement.
Their challenge:
- Build long-term influencer partnerships that foster brand loyalty with both global and local audiences.
- Utilize trackable discount codes to measure impact and effectiveness
Tiered Influencer Model
By combining global influencers like Stan Browney and Jasons Physique with local talent, we ensured engagement across different audiences.
For the Dutch market, we teamed up with Raoul, Frank van Dam, Esmee Cox and Jesper from Glowmovies. These creators are a fit to connect with local lifestyle enthusiasts, ensuring MyProtein remains top-of-mind in the region.
Performance driven collaborations
By integrating exclusive discount codes, MyProtein influencers provide real value to their followers while allowing the brand to track sales performance and optimize their influencer strategy.
What makes this partnership stand out? It’s built for the long run. Rather than short-term activations myProtein focuses on long term brand-influencer collaborations and authentic content that resonates with fitness and lifestyle enthusiasts worldwide.
For years, MyProtein and I have shared the same mission: helping people unlock their full potential. It’s been amazing to grow together and continue bringing high-quality supplements to my audience.
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We work for the world’s most influential brands to create, design and execute innovative social and influencer strategies that deliver next level results.
