L’ORÉAL LOREALISTAR: BUILDING A BEAUTY CREATOR COMMUNITY THAT SCALES
How we helped L’Oréal scale LOREALISTAR into a high-quality creator community across the Benelux.
COMMUNITY BUILDING
Every beauty brand wants creator love, but real advocacy does not come from one gifted product or a one-off post. L’Oreal reached out to us to help them in building an owned community of emerging beauty creators across Benelux with the structure, support and speed needed for long-term growth.
WHAT IS LOREALISTAR?
LOREALISTAR is L’Oréal’s creator platform for upcoming beauty, fashion, and lifestyle content creators to create, connect and collaborate with L’Oréal Groupe brands.
Through the platform, creators can join brand missions, receive products, receive rewards and create content for L’Oréal brands. The platform creates a direct connection with beauty-first voices who already speak to engaged niche audiences.
CALLING ALL BENELUX BEAUTY ENTHUSIASTS
We started with a first milestone: onboard 250 beauty creators across Benelux. The real ambition was to build a creator base that could be activated again and again, with the right profiles already connected, onboarded and ready to create.
500+
active creators within 3 weeks
2x
the initial creator target
2500+
creators recruited within half an year
COMMUNITY MANAGEMENT
Scooperz combined targeted creator outreach with full community ownership. Through personalized outreach in Dutch, French and English, relevant beauty creators were activated across the region.
As the platform scaled, Scooperz managed the full creator flow, from onboarding and content approvals, IT support and creator communication for over 2500 creators.
A creator experience that stayed fast and structured, even during peak growth moments.
SO WHAT?
For brands, owned creator communities create a different kind of value. LOREALISTAR grew into a creator community L’Oréal could keep activating across campaigns, launches, and new product drops.
The difference is made in seeing creator recruitment as community building.
More cases
We work for the world’s most influential brands to create, design and execute innovative social and influencer strategies that deliver next level results.
