Lorealistar

Community building & Influencer Ecosystem Activation

BRIEF & OBJECTIVES

L’Oréal wanted to launch and scale LOREALISTAR in the Benelyx as a dedicated beauty creator platform. The goal was not just recruitment, but building a structured, long term creator ecosystem.

Objectives:

Build an engaged beauty creator community in the Benelux
Reach an initial target of 250 active creators
Ensure smooth onboarding, verification, and mission validation
Maintain fast response times and strong creator sentiment
Create a scalable operational structure to support long term growth

In short:
How to turn a platform launch into a high performing beauty creator community that can scale without losing quality

INSIGHT & STRATEGY

Insight:
Creators do not stay for platforms. They stay for clarity, speed, and support. Operational excellence builds trust.

Strategy
Start with a targeted creator acquisition, then transition into full scale community management with structured systems behind it.

Core Idea:
From outreach to ownership.
We moved from DM based recruitment to full platform management, ensuring both growth and stability.

Creator Approach

Personalized DM outreach in Dutch, French, and English
Structured batch activation to optimize response and conversion
Careful verification to safeguard community quality

Community Approach

Direct platform and back office access
Clear validation workflows
Structured escalation processes
48 hour response time to maintain satisfaction

THE CAMPAIGN

Phase 1 focused on acquisition.

Starting from an initial list of 180 creators, with a target of 250, we launched a one month pilot built on structured and personalized outreach.

Within three weeks, the community scaled to over 500 active creators, significantly surpassing the original objective and accelerating the 2025 growth goal.

Phase 2 marked the transition to full community management

Scooperz gained direct access to the LOREALISTAR platform and back office systems, handling:

Creator approvals and rejections
Mission validation and reward tracking
Shipment related cases
Technical escalation directly with IT and Skeepers
Community conversations and sentiment monitoring

To maintain quality at scale, community management and back office tasks were separated structurally. When application volumes increased, additional hours were introduced to maintain a consistent 48 hour response time and application procession.

The result was not just growth, but a streamlined creator ecosystem with reduced friction and improved satisfaction.

RESULTS

Content & Community Growth
Initial objective: 250 creators
Within 3 weeks: 500+ active creators
2025 growth objective reached significantly ahead of planning

OPERATIONAL PERFORMANCE
48 hour response time maintained during peak periods
Direct technical alignment reduced dependency loops
Structured workflows improved validation speed and clarity

COMMUNITY SENTIMENT
Strong stable positive sentiment throughout scaling
End of year platform review confirmed positive creator perception of communication, responsiveness, and support

BUSINESS IMPACT
Faster response times
Improved creator satisfaction
Reduced operational friction
Stronger long term partnership alignment between Scooperz and L’Oréal

LOREALISTER evolved from a recruitment pilot into a scalable, structured beauty creator ecosystem built for long term growth