air up
Unbore The Boring
Turning a creator experience into 1.55M views
THE
CHALLENGE
air up wanted to strengthen its relationship with creators while creating meaningful visibility around the brand.
But getting creators into a room was only part of the challenge.
In a world where creators are constantly invited to events, the experience needed to be worth talking about, and worth sharing.
So instead of building an event and adding content around it, we approached the entire experience with social in mind.
The idea
Unbore The Boring Dinner
An office-inspired dinner experience that transformed everyday, boring elements into unexpected brand moments.
Desks became dinner tables. Office chairs became part of the setting. Old computers, filing cabinets, branded details, signature mocktails and playful content corners brought air up’s brand world into the room.
From arrival to the goodiebags, every detail was designed to make the ordinary feel unexpected.
The location wasn’t simply the backdrop for content.
It became the content.
Creator first, social first
The right experience only works with the right people.
Scooperz brought together a carefully selected group of creators connected to lifestyle, entertainment and social culture.
From creator selection and RSVP management to communication, event coordination and content guidance, we managed the creator journey from start to finish.
But creators weren’t given a formula for what to post.
Instead, we created an environment they naturally wanted to capture in their own way.
The result was spontaneous stories, behind-the-scenes moments and short-form content that carried the experience from the dinner table directly onto Instagram and TikTok.
The results
One intimate experience created impact far beyond the room.
1.55M
Total views
€138K
Earned Media Value
347.88K
Reach
79.9K
Engagements
31
Pieces of creator content
8
Participating creators
3.26%
Engagement rate
TikTok became the strongest-performing platform, generating 1.17M views, €121.55K EMV and a 5.06% engagement rate.
The impact wasn’t created by scale.
It was created by relevance.
The right creators. A strong creative concept. And an environment built around how people naturally create and share content today.
Instead of asking creators to generate visibility around an event, we created an experience they wanted to make part of their own story.
Because the best creator experiences don’t end when the night is over.
They continue through content, conversation and community.
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