Pukka Herbs

Building Year Round Relevance Through Seeding and Influence

PUKKA INFLUENCER STRATEGY
AND SEEDING CAMPAIGN

How we helped Pukka build year-round relevance through seeding, influence and always-on creator presence.

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FROM ONE-OFF MOMENTS
TO ALWAYS-ON VISIBILITY

How do you stay relevant all year, across different routines, audiences and moments?

Tea is personal. It shows up at work, at home, during slow mornings, busy afternoons, gifting moments and everywhere in between.

We built a creator approach that helped Pukka show up consistently, without forcing one big campaign moment.

CREATOR-FIRST APPROACH

Scooperz combined layered seeding with a paid influencer campaign running from May to December to create continuous visibility through creators who could bring Pukka into their own daily lives.

SEEDING STRATEGY

We built the seeding model around four formats;

COMMUNITY GIVEAWAY
creators activated their audiences with Pukka packages

OFFICE TEA
curated packages introduced Pukka into team and business settings

PUKKA LOVES YOU
personalized gifting moments linked the brand to real-life occasions

EXPERIENCE AT HOME
creators hosted a Pukka moment with friends or family, guided by a Pukka ambassador

Each format gave creators a clear reason to share, while keeping the content personal and natural.

PAID CREATOR FLIGHTS

Alongside seeding, paid influencer content ran across multiple seasonal moments:

Mother’s Day gifting
Summer tea cocktails and mocktails
Autumn routines with creative freedom
Holiday content around the advent calendar

This kept Pukka visible across the year from everyday rituals to high-intent gifting moments.

WHY IT WORKS

Pukka did not rely on one viral moment. Through a catered strategy, Pukka showed up across different creator niches, different seasons and different reasons to care. The seeding brought authenticity while the paid flights brought scale. Together they helped Pukka build brand love with efficient reach and year-round presence.