DUBBELFRISSS INFLUENCER MARKETING & CO-BRANDING
A creator-led influencer campaign where co-branding, communities and social competition came together.
THE CHALLENGE
For DubbelFrisss, we turned a product launch into a social battle.
Because consumers do not just choose what they drink. They choose what fits their personality, their vibe and their side of the internet.
A FRESH APPROACH
DubbelFrisss is known for unexpected flavour combinations. So we translated that into unexpected creator duos.
Not through traditional influencer collaborations where creators simply promote a product, but through co-branding with some of the most recognisable creators of the moment.
Together with the creator duos, DubbelFrisss developed two new flavours, each connected to its own team and storyline.
The flavours became extensions of the creators and their communities and gave them a real reason to battle: the flavour with the most votes would stay on shelves.
FROM FLAVOURS TO SOCIAL COMPETITION
The creators brought their flavour to life on TikTok and Instagram through taste battles, duo challenges, POV content and interactive formats designed to get audiences involved.
Alongside the main creators, we activated a wider influencer layer that created additional content around the battle. They tested the flavours, picked their favourite and brought their own communities into the conversation.
The battle spread across multiple creators, feeds and communities, all centred around one simple question:
Which flavour are you choosing?
12
CREATORS
24
POSTS
4%+
GEM. ENGAGEMENT RATE
100L+
OF DUBBELFRISS TASTEDÂ
THE IMPACT
By combining co-branding with broader influencer activation and seeding, the launch became more than a product introduction.
It turned into a social moment people could join, vote on and actively participate in.
The campaign did not try to shout louder than everyone else. It gave the right audience a reason to choose a side. Which meant the new DubbelFrisss flavours were not only launched, they were chosen.
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