L’Oréal Paris Infaillable
– Influencer campaign
Ask – (Re)introducing a product through influencer marketing.
Purpose of the
Influencer
campaign
This campaign focused on the Infaillable line of L’Oréal Paris, known for its long-lasting makeup products.
The goal was to introduce consumers to the new setting mist and inspire them to incorporate it into their beauty routines.
Additionally, L’Oréal aimed to reintroduce the well-known Infaillable foundation with a new packaging.
Benelux approach
To give the product an extra boost, we collaborated with 13 influencers from the Benelux region, including well-known names such as Dilara Selfinaz and Jade Anna.
These influencers creatively integrated the products of L’Oréal Paris into their content, highlighting the effectiveness of the product.
Sold-out
shelves
The partnership with these talented influencers resulted in a remarkably successful campaign, which put the Infallible product in the spotlight and even led to sold-out beauty shelves in stores.
During the TikTok ForYou Summit, this success was showcased as a best practice.
More cases
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