Fueling Tango’s

Social Media Success

Tango Tankstations is all about smart, affordable fueling. With the launch of the Tango app, they made it even easier to save on fuel, park, and share cars.

The challenge

Build a strong social media presence across Facebook, Instagram, and TikTok
Engage three distinct audiences: young drivers (18-25), car enthusiasts (ageless), and traditional drivers (25+)
Turn Tango’s smart, no-nonsense brand voice into engaging content that drives interaction

3
channels
13 x
increase engagement rate
18-25+
age group
Since 2016
working with them

Content that fuels engagement

We translated Tango’s tone of voice into:

Facebook: relatable, engagement-driven posts
Instagram: community-focused content
TikTok: hilarious, trend-based videos that Gen Z loves

We made Tango Tankstations the most talked-about gas stations on social media.

A community-first strategy
We didn’t just post—we talked back. Our team jumped into the comments, started conversations, and turned posts into full-blown discussion threads.
From breaking down app benefits to sparking conversations about fuel prices and locations, we positioned Tango as the go-to for clever, convenient refueling.

The Results

📈 Engagement rate skyrocketed from 0.85% to 12%
💬 Thousands of comments & interactions
🔥 A new wave of Tango superfans

Tango isn’t just about fueling cars anymore. It’s about fueling conversations.

Why It worked

Humor and relatability drive engagement. A playful, interactive approach that fits Tango perfectly has strengthened the connection with the audience and content.

Social media isn’t just about broadcasting. It’s about dialogue. We actively engaged in conversations with the target audience, and it worked!

Michelle Manders Brand Coördinator

The collaboration between Scooperz and Tango Tankstations has been a success on social media for a long time. With creative and fun ideas, they continuously engage our community with relevant content, which has contributed to a loyal online fan base.