All-over social presence – Tango

Tango Tankstations enhanced its social media engagement across platforms, significantly boosting their online presence.

We create
an all-over
social
presence

Pedal to the metal! For Tango Tankstations, we create an all-over social presence on Facebook, Instagram, and TikTok. Results: Engagement rate increased from 0.85% to 12%, thousands of comments and many new Tango Tankstations lovers

We translated Tango’s tone of voice into real engagement drivers for Facebook, community content on Instagram, and hilarious content for TikTok. This way, we reached the youngest gas-givers (18-25), car enthusiasts (ageless), and traditional drivers (25+).

3
channels

13 x
increase engagement rate

18-25+
age group

Since 2016
working with them

Tango Tankstations distinguish themselves by being the smartest. With the new smart app, you not only get discounts on fuel but also can park, share a car, and save for fuel credit. By creating likeable content about the app’s features, we obtained positive reviews and new users.

In addition to creating engaging posts, our social team is also ready to engage with the funniest comments and interactions under the posts. The result is whole threads with fans in the comment section.

We reach a
loyal and
engaged
audience
with
engagement

At Tango gas stations, you can fuel up smart, innovative, and affordable. With the arrival of the Tango app in 2022, it’s now even easier and more attractive to fuel up, park, and save for discounts. Through Tango’s social media channels, we’ve been building strong loyalty and engagement with the audience since 2016, creating a strong and engaged community.

We engage with a good dose of humor and answer questions about pump locations, fuel prices, discounts, and the Tango app. We monitor and respond to reviews about pump locations and the Tango app. This way, we ensure a lot of engagement from the community and a loyal audience!