Turning a shopping mall into a TikTok hotspot
Hoog Catharijne is one of the busiest shopping malls in the Netherlands. With over 110 stores and 30 restaurants, there’s always something to discover.
Briefing
– Make Hoog Catharijne the ultimate Gen Z shopping hotspot
– Build a TikTok community
– Create content that sparks FOMO and makes people want to visit the mall
Our approach
Hoog Catharijne became the most talked-about mall on TikTok by blending entertainment, insider tips, and must-visit experiences.
TikTok-worthy shopping tips
We created videos with must-visit spots, seasonal must-haves, and insider shopping hacks. Trend-driven content that fits seamlessly into TikTok culture.
The Community as the main character
UGC-style content: Real shoppers sharing their best finds & on-site activations that turned visitors into TikTok creators.
Always Something to Discover
We brought Hoog Catharijne’s tagline to life. Every video offered something new to discover. Content that made people say: “I NEED to go here.”
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320 %TikTok growth
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3.8 %engagement rate
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Thousands of visitorsengaging with the content in-store
Why It Worked
TikTok as a discovery tool: We turned online discovery into real-life foot traffic.
Relatable & trendy = Engagement: Gen Z doesn’t just want to shop, they want to experience
From Passive browsers to active participants: We gave the community a reason to care—and they showed up.
People and influencers went to the mall to discover the hotspots and even created content for it!
Hoog Catharijne isn’t just a shopping mall anymore. It’s a TikTok landmark.
