La Roche-Posay Benelux – Influencer campaigns
Influencer campaigns in Wallonia, Flanders, and the Netherlands, collaborating to share real, relatable experiences with eczema and dry skin for La Roche – Posay.
‘Edutainment’ for La Roche-Posay
Lipikar by La Roche-Posay provides relief for dry and eczema-prone skin. As a longterm partner for the brand in the Benelux, we handled influencer campaigns with following goals:
- Build strong brand awareness across the Benelux
- Educate and engage the right audience through authentic storytelling
Authenticity drives engagement
The challenge for these campaigns was to find influencers who could identify with dry skin and eczema across the Benelux in different tiers and audiences. We selected real users, who could share genuine stories, build trust and educate their community.
It is incredibly pleasant to collaborate with Scooperz on fascinating projects. In this case, we successfully executed an effective campaign for La Roche-Posay. Through clear and structured communication, the process was highly efficient, resulting in a beautiful concept that aligns perfectly with both La Roche-Posay and my channel.
