Seeding Strategy – La Roche Posay Lipikar
The awareness Lipikar Baume AP+M awareness to: The Lipikar Baume product awareness. It was increased by partnering with influencers who shared genuine stories about their struggles with eczema and dry skin, creating authentic content that resonated with the target audience.
La Roche
Posay
Influencer management
Challenge
How can we create both awareness and educational entertainment (‘edutainment’) for Lipikar Baume AP+M, a skincare product from La Roche Posay that combats dryness and eczema?
Approach
We collaborated with carefully selected influencers from Wallonia, Flanders, and the Netherlands.
These influencers shared sincere stories about their struggles with eczema and dry skin, with many of them already familiar with the Lipikar line and some even loyal users of the product.
Conclusion
This careful selection resulted in authentic content that reached the right niches. In this way, the Lipikar products were effectively brought to the attention of the target audience, increasing product awareness.
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