PEZ Dispensers
are winning on TikTok
Bringing collectables to life through content & community.
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CONTENTCREATION
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15 M+VIEWS ON TIKTOK
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OVER 322DISPENSERS USED
They’re not
just candy
dispensers,
they’re
personalities
When PEZ came to us with the desire to get more awareness online, we saw the perfect opportunity to transform their iconic dispensers into the stars of TikTok.
Our approach:
Make it fun — storylines that make people laugh, gasp, and comment
Make it real — relatable moments (even if staged)
Make it memorable — content that screams “re-watch me!”
We created connection — each video highlights what makes PEZ unique. Fun, quirky, irresistibly collectible.
Why the PEZ TikTok strategy wins
Super relatable
From office life to dating disasters, we let the PEZ dispensers act out scenarios that are SO Gen Z. Their tiny, clunky movements make for oddly satisfying, must-share moments that people love to see on TikTok.
Small but iconic
Each dispenser is a mini art piece, from superheroes to holiday editions. Tapping with those into the different communities that live on TikTok drives virality and shares.
Pure playfulness
From their tiny candy pops to their exaggerated personalities, PEZ proves that the smallest things spark the biggest smiles. This fits perfectly with TikTok algorithms.
Entertaining, Not just marketing
✅ Tripled their organic reach
✅ Grew followers by 600% in three months
✅ Built an engaged community
✅ Stayed ahead by jumping on trends personal.
I love seeing the PEZ community engage with our content. By listening, observing, and using my creativity, I’ve helped make PEZ a true TikTok sensation!
Scooperz flips social trends into creative brand moves that keep consumers hyped and your brand perception glowing.
More social cases
We work for the world’s most influential brands to create, design and execute innovative social and influencer strategies that deliver next level results.
