Elevating Brand Experience
Turning Cannes Lions Into a Feel Good Beauty Moment
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26 KVisitors
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2Activations
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5Days
Briefing & objectives
How do you stand out at the most competitive marketing festival in the world?
Notino wanted to bring its brand mission “Today is yours, feel good” to life during Cannes Lions. The goal was to create a high impact brand activation that would capture attention, drive engagement and introduce festival visitors to the Notino ecosystem.
The activation needed to create a seamless customer journey. From first brand interaction to product discovery and app engagement.
Insights & strategy
Cannes Lions is a place where thousands of brands compete for attention. Visitors are constantly moving between talks, meetings and events.
The opportunity was to create a moment of pause. A refreshing brand experience that delivers value to visitors while naturally introducing them to the Notino platform.
The strategy focused on building a complete customer journey around the activation. A physical brand moment that connects experience, product discovery and digital engagement.
Approach
The activation was designed to be experienced and shared at the same time.
By creating a visually appealing and unexpected environment, creators and festival visitors were naturally encouraged to capture and share the moment across social platforms. This extended the experience beyond the physical space and amplified Notino’s presence during Cannes Lions.
At the same time, the activation offered multiple interaction points. From refreshing drinks and curated goodie bags to beauty touch ups and live app demonstrations, every touchpoint was built to engage.
These moments did not just attract attention.
They created conversation, encouraged participation and made the brand easy to experience, both offline and online.
The Experience Design
Scooperz led the full execution of the Notino activation during Cannes Lions.
A pop up experience was placed at the main entrance of the festival, capturing visitors at the very start of their journey.
The activation was designed as a five step customer journey.
Visitors first discovered the Notino pop up and were welcomed into the experience. They could enjoy iced coffees and receive curated goodie bags that created an instant feel good moment.
Inside the Palais des Festivals, an express beauty station offered quick touch ups for visitors looking for a confidence boost before their next meeting or event.
Live demonstrations of the Notino app introduced visitors to the digital beauty shopping experience and highlighted its smart features.
Throughout the week, Scooperz produced photo and video content on site to extend the activation beyond Cannes and amplify the brand moment across social media.
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