L’Oréal Paris & Garnier – influencer campagne
A flexible approach to quickly tap into trends with influencer marketing
Benelux
Strategy
For L’Oréal Paris & Garnier, we delved deep into the world of hair care. The aim? To instantly capitalize on emerging hair trends with top influencers in Belgium and the Netherlands.
Responding to Viral Hair Trends
Our client, L’Oréal, asked for a savvy approach to promote L’Oréal Paris and Garnier while also seizing viral hair trends to boost organic reach and engagement.
The pivotal point in this campaign was selecting the right influencers who could embrace the latest trends and seamlessly integrate them into their content.
Matching Trends and Brands with Influencers
Our approach involved a multibrand campaign where we contracted influencers capable of swiftly responding to trends and regularly incorporating hair products into their content.
In collaboration with L’Oréal, we identified the most viral trends, selected the appropriate products, and made the perfect match with influencers.
It was crucial to go live within a week of identifying a trend to maintain momentum and amplify impact.
380% more organic views
Authentic Content
By focusing on rapidly responding to the latest hair trends and efficiently matching products with influencers, we created a campaign that generated up to 380% more organic views than the average organic videos on the influencer’s channel.
This approach fostered an authentic connection with the audience by tapping into relevant and current content.
Effective, Successful Approach
A standout highlight of this campaign was the significant increase in views compared to previous campaigns.
This demonstrates the effectiveness of proactively responding to trends and carefully selecting influencers to convey L’Oréal’s message.
