L’Oréal Groupe –
Make-Up Multi-brand Campagne
Connecting brands through Influencer Marketing.
Multi-brand make-up campaign
Discover how combining different brands through influencer marketing results in more authentic content and higher engagement.
In this large-scale makeup brand campaign, we’ve linked influencers to famous brands such as Maybelline New York, L’Oréal Paris, IT Cosmetics, YSL Beauty, Lancôme, NYX Professional Makeup, and Armani Beauty to collectively dominate social media platforms.
Approach for Authentic Influencer Collaborations
We carefully selected renowned MUA (make-up artist) profiles to develop inspiring looks where products from different brands complement each other.
By allowing influencers to combine products from various brands, authentic content is created that naturally and attractively promotes the different brands.
Going beyond traditional advertising
With this multi-brand influencer campaign for L’Oréal, we’ve leveraged the power of influencer marketing to establish a strong connection with the audience. By focusing on organic reach and creating valuable content, we’ve built engagement that surpasses traditional advertising.
Within a single budget, we’ve made multiple brands shine and achieved a significant impact with millions of views.
The success of this multi brand approach has led L’Oréal to renew the campaign for another period of six months after its initial success.
Result and effectiveness
This campaign illustrates the effectiveness of a multi brand strategy and the power of collaboration with influencers to build a strong online presence.
Audience engagement has significantly increased, resulting in a deeper connection with the brands.
A valuable approach for makeup brands aiming to stand out on social media.
