Lancôme Seeding Campaign
How to effectively promote the latest products to the right audience? Seeding proved to be the perfect strategy, where we sent a selection of products to influencers to introduce them to their followers.
Personalized gift for influencers
We developed the Lancôme Lash Bar, a well-thought-out concept that resulted in an attractive high-end packaging, personalized in close collaboration with Lancôme. We carefully selected products and brought them to the attention of a group of influencers.
RAISING THE BAR WITH LANCÔME
The influencers loved their gift! Not only did the boxes receive a lot of attention on social media, but the Lancôme brand was also in the spotlight with thousands of likes, comments, and shares as a result. By focusing on influencers and a great gift, we were able to convey a credible and genuine message to the audience.
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We work for the world’s most influential brands to create, design and execute innovative social and influencer strategies that deliver next level results.
