Lancôme Seeding Campaign

How to effectively promote the latest products to the right audience? Seeding proved to be the perfect strategy, where we sent a selection of products to influencers to introduce them to their followers.

Personalized gift for influencers

We developed the Lancôme Lash Bar, a well-thought-out concept that resulted in an attractive high-end packaging, personalized in close collaboration with Lancôme. We carefully selected products and brought them to the attention of a group of influencers.


The influencers loved their gift! Not only did the boxes receive a lot of attention on social media, but the Lancôme brand was also in the spotlight with thousands of likes, comments, and shares as a result. By focusing on influencers and a great gift, we were able to convey a credible and genuine message to the audience.