Miele Community
Management BeNeLux
Customer service and Community engagement at it’s best
Miele is market leader in household appliances and has long been synonymous with quality. From washing machines and ovens to vacuum cleaners and more, Miele offers innovative and reliable products.
To provide the best possible service to their online community in the Benelux, Miele came to Scooperz with a request: manage their social media communities to ensure excellent customer service while strengthening engagement with followers.



Fast and high-quality
service guaranteed
Miele receives a high volume of customer interactions on social media every day, ranging from practical product questions and service requests to fun comments under posts. How do we guarantee fast, high-quality service that reflects Miele’s premium reputation? We provide 7-day-a-week community management in Dutch, English, German, and French, depending on the customer’s request or comment.
This includes:
Real customer service. Fast and professional responses to help customers get the most out of their Miele appliances.
Active engagement. Beyond customer support, we create meaningful interactions with the community, from playful responses to thoughtful engagement.
Consistent brand experience. Every interaction aligns with Miele’s core values of quality, reliability, and innovation.



7 days per week in 4 languages
Our approach ensures that Miele’s online community is not only well-informed but also actively engaged.
- Fast and efficient customer service, 7 days a week.
- A positive and engaged community around the brand.
- A strong online brand presence that reflects Miele’s premium positioning.
By seamlessly combining online customer service with community interaction, we make sure Miele’s customers feel heard, valued, and connected.


Scooperz has a no-nonsense and pragmatic approach. In addition, they also think along to take the customer experience to a higher level.
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We work for the world’s most influential brands to create, design and execute innovative social and influencer strategies that deliver next level results.