Hair University
by L’Oréal Groupe
An influencer education program by
L’Oréal Professional Brands together with Scooperz
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53Creators
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5Days
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44 MReach
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372Posts
Hair University: Where expertise meets influence
The ambition of the program was to:
Educate creators on hair health, common problems, and product solutions
Strengthen the connection between influencers, salons, and haircare brands
Help creators make more impactful, credible content
Provide salon experiences and elevate content creation through platform training
Create genuine, long-term brand love
Our Approach
We developed Hair University as a multi-day event series in a true campus vibe for 50+ creators. The influencers were a mix of Benelux loyal brand ambassadors and new talent.
The Curriculum covered the full spectrum of what it takes to become a true Hairfluencer:
– Insight into the science behind hair, haircare and ingredients
– Salon experiences with professional stylists
– Advanced content training powered by TikTok and Meta
– A graduation session to celebrate their growth and creativity
Everything was built around real product interaction, platform performance, and personal branding.
The Experience
The sessions were energizing and community-driven. Influencers connected with each other, collaborated on content, and grew alongside the brands. From 1:1 salon consultations to trend talks and brand challenges, the program created a sense of belonging, inspiration, and impact. Of course, it wouldn’t be a university without custom Hair University goodies, content kits, and unforgettable brand moments to make the program even more memorable.
The Results
– 50+ Benelux creators participated in #HairUniversity24
– Audience first, relevant, educational content across TikTok and Instagram
– Stronger relationships between creators, hair stylists, and the professional brands
– A future-proof influencer squad, ready to lead the next wave of haircare content
Hair University was an investment in creator expertise and long-term brand love. A program with results that go far beyond the classroom.
Best performing
This TikTok video is a standout example of how the Hair University concept inspired high-performing, creator-driven content. With 2M views, 78K likes, 2K comments, 7K saves, and 313 shares, it proves the power of combining expert-driven storytelling with authentic creator voices. The format encouraged engaging, relatable videos that sparked real conversation and boosted visibility across platforms.
More cases
We work for the world’s most influential brands to create, design and execute innovative social and influencer strategies that deliver next level results.
