Maxi-Cosi EMEA
product launch
How we launched 2 new products across 10 European Markets
The Ask
Maxi-Cosi set out to launch two new products, one product in 2023 and one in 2024. Our mission? Create EMEA influencer campaigns that would emotionally connect with new and expecting parents and position Maxi-Cosi as the go-to choice for travel systems in a highly competitive market.
Campaign Goals
-Inspire trust and excitement around a new innovation in a deeply personal product category.
-Reach a pan-European audience with relevant, authentic storytelling.
-Drive awareness, engagement, and ultimately sell-out success across markets.
Our Approach
To introduce the products, we developed a multi-layered influencer and content strategy, executed across 10 European countries.
The Big Idea for the
360 pro family
travel system:
We built the first campaign around a powerful, relatable message: “We’ve got your back.”
More than a tagline, it became the emotional foundation of our strategy, highlighting Maxi-Cosi’s promise to support families through every journey.
The big Idea for the
Fame stroller:
We built the campaign around a bold, empowering message:
“Future and ME”. More than just a slogan, it became the emotional core of our approach, celebrating the confidence and individuality of modern moms. It invited them to embrace the present while looking ahead, feeling like the #maincharacter in both style and state of mind. With the Fame stroller as their statement piece, we highlighted how parenting can be both powerful and personal.
EMEA paid
influencer
campaign
For both campaigns we carefully selected top-tier mommy influencers from across Europe. Local voices with a deep connection to their parent communities. We partnered up with them to create content on Instagram and Tiktok pre-launch, during launch and after launch. Their content gave authentic insight into the product and emotionally resonated with followers in a key research phase: the moment they’re choosing their child’s car seat.
To deepen the connection, we brought 10 creators together for a 3-day influencer retreat in Marbella in 2023 and Algarve in 2024. There, they immersed themselves in the Maxi-Cosi experience, connected with other moms, and got hands-on with the new products. The result? Genuine advocacy and buzz across Europe, from Instagram to IRL conversations.
Exclusive influencer
trips to Marbella
and Algarve
UGC asset campaign
We also produced a library of real-life UGC content from creators to fuel Maxi-Cosi’s paid media campaign. This content brought the brand to life with real faces, real voices, and real parent moments. We not only ensured the selection and briefings for this campaign but also ensured to do the editing and copy in 10+ languages to cover assets for Spain, Poland, Italy, Netherlands, France, Belgium, DACH, Swedish and UK.
The results
– Activated across 10 countries with local creators and region-specific content.
– We were responsible for the influencer paid content, earned content, UGC assets and influencer event
– Massive reach through Instagram & Tiktok.
– Sell-out success of the Maxi-Cosi 360 Pro Family in key European markets.
– Strengthened Maxi-Cosi’s position as the trusted, emotional leader in safe and comfortable family travel.
More social cases
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