De’Longhi social content & community
Transforming De’Longhi’s social media presence by creating engaging, relatable social content that humanized the brand, built an active community, and strengthened customer loyalty
Localize the global social strategy
De’Longhi is a global leader in premium coffee machines and home appliances. But on social media, product shots alone aren’t enough.
The ask
- Create and share weekly content on DeLonghi’s social channels
- Humanize the brand and create an emotional connection.
- Transform global assets into engaging, relatable local content for the Benelux
- Drive awareness and engagement
- Increase positive sentiment, and boost customer loyalty with ongoing community management
We took De’Longhi’s social presence beyond just showcasing coffee machines. By focusing on brand storytelling, we made the brand feel more human and engaging.
A place for coffee lovers
We infused emotion, and relatability into De’Longhi’s social content. Instead of just showing machines, we told stories about real coffee moments. The first sip in the morning, the challenge of making the perfect cappuccino, and the joy of a homemade espresso.
Short-Form content that resonates
We created snackable videos capturing meaningful coffee rituals. They weren’t just visually appealing but shareable, engaging, and relatable. Rather than just talking to the audience, we created a space for coffee lovers to connect.
Building a community around Coffee culture
By making the brand more human and guaranteeing a continuous stream of social content and conversations, we turned De’Longhi’s social presence into more than just a showcase. It became a community of brand and coffee lovers.
Partnering with Scooperz is a no-brainer. They fully understand our market, spot the right trends, and deliver creative, impactful campaigns.
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