CeraWards: Celebrating fans & customers in true main character style
How do you turn a skincare brand into the star of the season?
CeraVe, in collaboration with Scooperz, did just that by mixing dermatology with red carpet glam and launching the CeraWards, a community-first campaign celebrating self-care, storytelling, and social sparkle.
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100Attendees
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141Content Pieces
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44Influencers
The big idea.
Time to shine!
The campaign invited creators, fans, and loyal CeraVe users to step into the spotlight and shine in their “50 shades of blue.” Inspired by Hollywood glamour and skincare confidence, the CeraWards became a true blue-carpet moment honoring the real stars of the skincare world: the community.
The setup.
On the rooftop of the Boijmans Van Beuningen Depot, the CeraWards came to life. The event brought together entertainment influencers, skincare creators, and passionate fans for a celebration of transformation, authenticity, and SPF. From cinematic invites to a full-scale event rollout, we blended education, entertainment, and emotion all wrapped in a ribbon of blue.
The strategy.
- Influencer-driven campaign: Leading entertainment creators teased the event and hosted the show, making it a conversation piece across TikTok and Instagram.
- Community spotlight: Real skincare stories were nominated and featured, turning users into main characters.
- Offline meets online: The awards show wasn’t just a celebration it was an activation. With glam moments, skin talks, and a full creator experience, we brought the brand to life.
- Trend-inspired visuals: From “The PM” teaser to CeraVe’s spin on movie trailers, we tapped into entertainment tropes to build buzz and brand love.
Our approach.
“By rolling out the blue carpet, mixing business with pleasure and derm with glamour, we created a night to never forget.”
The campaign balanced derm-approved skincare messaging with high-gloss entertainment. A dose of glamour. A touch of education. A fully immersive moment to make every guest feel like The One. Influencers such as Esmee Joanna (1.2M followers), Quinten Verschure (766K followers) and Jasey Harders (703K followers) attended the event. This created authentic and long-term content value and awareness on social media channels.
The outcome.
The CeraWards successfully elevated CeraVe’s community marketing strategy by:
- Strengthening creator loyalty
- Driving shareable content with emotional value
- Giving customers and influencers a seat at the table
- Cementing CeraVe’s presence in the Benelux as the skincare brand that celebrates people
The Cerawards event is a successful blueprint for combining content creation, influencer marketing and influencer events.
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