CeraVe benelux
influencer
marketing

If there’s one brand that knows how to
redefine skincare community
marketing, it’s CeraVe.

253 M
Views
65 +
Influencers
15 +
Campaigns
2
Events

Entertainment
Centric
Influencer
Collabs

CeraVe has tapped into the power of entertainment to take their influencer marketing strategy to the next level. By collaborating with top entertainment profiles, the brand has created campaigns that entertain, educate, and engage audiences. With the freedom for creators to tailor content to their specific followers, CeraVe ensures that every post feels authentic and relevant – the key to building trust and loyalty.

Global Campaigns, Local Relevance

Being part of the L’Oréal Group means access to world-class campaigns – and CeraVe knows how to adapt them for local impact. From creative rollouts to culturally tailored messaging, CeraVe translates its global vision into campaigns that speak directly to the Benelux audience, keeping the brand fresh, relevant, and always in demand.

Tapping Into Social Trends

CeraVe understands the importance of staying ahead of what’s happening on social. Take their Blue Monday campaign, for example. By addressing the emotional and mental health struggles often associated with the year’s “saddest day,” CeraVe provided a moment of comfort and care, encouraging fans to prioritize self-care, a message that resonated deeply. From viral skincare challenges to timely campaigns that spark conversations, CeraVe is quick to respond to trends that align with their mission of making skincare accessible, approachable, and fun.

For CeraVe, it’s not about quick wins , it’s about consistent, long-term growth. With a year-round plan that focuses on proven strategies, backed by Scooperz’s expertise, CeraVe continues to engage its audience and adapt to new opportunities. Their secret? Doing what works while always keeping an eye on innovation.

An Ongoing Strategy:
Consistency Wins

CeraWards 2024:
Celebrating Fans
& Customers

To celebrate the heartbeat of the brand , its fans and customers, CeraVe launched the CeraWards . This community-first initiative brought influencers, creators, and loyal customers together to honor stories of self-care, transformation, and skincare journeys. With influencers hosting and attending the awards, the CeraWards combined authenticity, entertainment, and reach, amplifying CeraVe’s presence in the Benelux market.

CeraWards 2025:
Celebrating
Skincare with
Medutainment

To honor the people behind CeraVe’s success, we helped with launching the CeraWards, a one-of-a-kind event that celebrated skincare lovers, creators, and professionals across the Benelux. More than just an award show, it was a moment where education met entertainment. Hosted by creators and attended by CeraVe’s biggest advocates, the event brought heartfelt skincare stories to life on stage. With real impact and strong community energy, the CeraWards spotlighted transformation, advocacy, and self-care. The result? An authentic experience that strengthened the bond between brand and community, and proved that dermocosmetics can be both educational and entertaining.

The Power of
Steady Strategy

For CeraVe, we utilized a long-term content strategy rooted in consistency, community, and collaboration. Instead of chasing short-term wins, we focused on what works, trusted voices, smart timing, and local relevance. The result? A growing, loyal audience across the Benelux, stronger brand love, and performance that keeps compounding. Together with CeraVe, we proved that when you invest in your people, your product speaks for itself.