L’Oréal Groupe Benelux
We do not just run influencer campaigns.
We build influence systems that scale.
Briefing &
objectives
In 2022, L’Oréal Groupe Benelux faced a structural challenge. Each division and brand worked with different influencer strategies, agencies and processes. Different workflows. Different reporting. Different compliance standards.
The ambition was clear:
Centralize influencer marketing across Benelux
Simplify and accelerate execution
Ensure compliance with internal and external regulations
Improve transparency and measurement
Create budget efficiencies
Build stronger cross brand communities
Prepare for future trends and innovation
The solution: one strategic partner for the entire region.
Insights & strategy
Influencer marketing does not scale through creativity alone.
It scales through structure.
To unlock growth, we needed to build infrastructure before campaigns.
Our strategy focused on three pillars:
Centralized governance and workflow
Scalable execution across divisions
Data driven transparency and efficiency
Instead of working brand by brand, we built a unified ecosystem.
One way of working.
One measurement structure.
One knowledge center.
Creator approach
We rolled out influencer marketing for all brands across four divisions:
-Professional Products Division
-Luxe Division
-Consumer Products Division
-Dermatological Beauty Division
Since April 2023, Scooperz is the centralized influencer partner for L’Oréal Groupe Benelux.
Each brand is supported by a dedicated project team operating within one central framework.
We implemented:
-Campaign strategy and management
-Seeding programs
-Influencer events and experiences
-Retail collaborations with partners such as Bol, ICI Paris XL, Douglas, Kruidvat and Etos
-UGC strategy roll out
-Social upskilling programs for professionals
From luxury to pharmacy.
From mass to professional.
All aligned within one scalable model.
The transformation
Key success factors:
-Co building scalable processes with an agile mindset
-Centralized compliance and efficiency
-Driving the market together across divisions
-Staying ahead of trends through strategy, creativity and social listening
This was not outsourcing.
This was embedding a growth engine inside the organization.
Results
25 brands onboarded
22 dedicated team members
1200+ influencers activated yearly
Active across Netherlands and Belgium
One centralized influencer infrastructure
More importantly:
Influencer marketing is now faster, compliant, transparent and future proof across the entire Benelux region.
More cases
We work for the world’s most influential brands to create, design and execute innovative social and influencer strategies that deliver next level results.
