Braun social content

How Braun’s social content Strategy connects local audiences

UGC
Influencer
Global assets

Braun is a global leader in household appliances, known for innovation and quality. They wanted a localized social-first strategy that went beyond branded visuals. The goal? A mix of global assets, local influencers, and UGC to create content that truly connects with Dutch audiences on Facebook, Instagram and TikTok.

Global brand, Local communities

We crafted a localized social content strategy that keeps Braun’s brand identity strong while making it feel relevant and relatable to the Dutch community.

The content is a combination of premium global assets, local influencers and UGC creator posts. This balance keeps the brand’s messaging consistent while adding a personal touch that actually lands in local feeds.

Social-First Content

Each social media platform needs a different approach. We tailored content to match the behavior of users on Instagram, TikTok, and Facebook, ensuring every post felt native to the platform and optimized for engagement.

TikTok & Instagram Reels. Short-form, trend-driven content with a mix influencers & local UGC creators showcasing real-life product use.

Instagram & Facebook feed posts. Global assets, localized and adjusted to fit the social platforms to ensure brand messaging combined with engagement-focused formats that keep the conversation going.

Local Creators using
Braun products

From home chefs testing Braun kitchen appliances to beauty influencers showing off grooming tools, we worked with a diverse mix of Dutch content creators to showcase Braun’s products in ways that feel genuine and relatable.

The results

Higher engagement on locally adapted content compared to standard global assets.

Authentic community growth, with local creators helping Braun build trust in the Dutch market.

Optimized content performance across channels, making Braun’s social media both premium and personal.

By merging global branding with a localized social strategy, Braun’s social presence became more than just a product showcase, it became a true conversation with its audience.

Laurie Baijens Trade Marketer at Braun Household

Scooperz introduced us to UGC collaborations at a very early stage, allowing us to build extensive experience over time. Today, these partnerships play a significant role in our strategy, enabling us to create impactful and inspiring content for our audience.