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air up®

UK & USA influencer collaborations

Creator partnerships to boost awareness in UK and USA

  • GLOBAL
    EXPANSION
  • TOP-TIER
    CREATORS
  • STRATEGIC
    GROWTH
  • REAL HYPE
    REAL RESULTS

Creators,
storytelling,
and strategy:
how air up® won
new markets!

 

After massive success in the Netherlands and other European markets, air up® expanded to the UK and USA. The brand kept its social-first success approach to introduce the innovative product in new markets. 

Drawing from our experience in the Netherlands, we supported air up’s expansion into the UK and USA by securing top-tier influencer partnerships to drive awareness and engagement.

TOP CREATORS

With a carefully curated strategy and top creator partnerships, we helped turn air up® from a European success into a global sensation. By combining a smart global approach with local influencer collaborations, the brand continued to grow, ensuring a steady flow of authentic content beyond launch.

Right creators,
real stories,
global impact

 

CREATORS
Claw Quest – 2.13M subscribers on Youtube
Bobby Althoff – 8.2M followers on TikTok
Harry Pinero – 2M followers on TikTok
Papa Jake – 7.77M subscribers on Youtube
Alfie Deyes – 4M followers on Instagram
Caden Booth – 1.4M followers on Tiktok
Jack Gordon – 702K subscribers on Youtube
Theo Baker – 1.58M subscribers on Youtube
Anthony Baroud – 20.8M subscribers on Youtube
Jacob Carlini – 1.27M subscribers on Youtube
Erika Kullberg – 9M followers on Tikotk
Max Fosh – 4.5M subscribers on Youtube