air up® Influencer trip to California
How a creator experience at VidCon US built brand love and loyalty
Turning influencer marketing into real brand advocacy
Influencer marketing is about building real, lasting relationships. We partnered with air up® to take their creator collaborations to the next level with a brand-led trip to VidCon US in California, focused on authentic connection and creative content.
Goals of the creator trip
We crafted the campaign with four clear objectives:
- create a standout experience beyond traditional brand deals
- position air up® as a leader in influencer engagement
- enable content creation in a new, inspiring environment
- deepen connections with key influencers for long-term success
The air up® creator experience
We selected 8 top-tier Dutch influencers aligned with the air up® brand. Each creator had an existing relationship with the brand and a passion for content that connects.
Here’s how we made the trip unforgettable.
- Immersive brand experiences
Exclusive air up® merchandise, curated activities, and a fully branded journey made the creators feel like true brand ambassadors. - VidCon access & industry insights
Creators attended private sessions, met global influencers, and gained new strategies to grow their platforms. - Strategic collaboration sessions
Air up® and creators discussed campaign performance, content direction, and ways to work together beyond the trip. - Organic content in a California backdrop
The trip naturally inspired high-quality content with strong engagement. Air up® became a seamless part of the creators’ stories.
Long-term wins for air up®
- Stronger creator relationships: loyalty increased through shared experience and trust
- Authentic content that performs: engagement and reach exceeded typical sponsored posts
- Brand love amplified: air up® solidified its reputation as a brand that truly invests in its influencer community
Are you inspired by this influencer trip?
Get in touch with us and discover how we elevate your influencer marketing.
The trip to VidCon with Scooperz and air up® was an incredible experience! Surrounded by talented creators and alongside the brand, I gained so much inspiration. It was unique to connect on a deeper level and return full of energy.
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A new kind of social club. We are a club of influencers, content creators, and social media pioneers on a mission to change advertising.
