Samsonite selects Scooperz as influencer marketing partner in Europe

Samsonite has selected Scooperz as its influencer marketing agency, marking the start of a new collaboration across European markets.

With a strong global heritage and a reputation for quality and innovation, Samsonite continues to evolve how the brand shows up in culture and across social platforms.

Scooperz will be responsible for the influencer marketing layer, translating the brand into a creator led approach across European markets. This includes UGC, influencer paid collaborations across tiers, and strategic seeding across creators, markets and communities.

Together, the ambition is to build a distinct social presence that connects product innovation to real travel behavior, making Samsonite part of how people move, pack and share their experiences today.

Esther Goos, CEO of Scooperz: “Samsonite is one of those brands with real global recognition and strong product innovation. As travel becomes more experience driven and content led, it’s exciting to bring that into social and make it part of how people experience travel today through creators and culture across different markets. Together, we’re building something that stands out from the start.”

Edouard Wattel, VP Digital & E-Commerce Samsonite: “With Scooperz, we found a partner who understands how to translate our brand into creator content that works across markets and platforms with the speed, creativity and clarity needed to make a real impact on and engage audiences via social media.”

The first campaign, featuring the Nexis collection, will go live in the coming period.