Scooperz supports Fastned with the social-first translation of Test Driver campaign

With the Test Driver campaign, Fastned responds to the search behaviour of new EV drivers and people considering the switch to electric.

The campaign starts from a very recognisable tension: interest in electric driving is growing, but many people still have practical questions. How long does charging actually take? How do you plan a longer trip? What happens when a charging station is busy? And what does fast charging do to your battery?

With the Test Drive campagner, Fastned follows a real EV newbie who drives electric for a year and shares his experience along the way. From his first fast-charging session, route planning and range doubts to charging challenges, battery questions and unexpected moments on the road.

Scooperz’ role lies in the social-first translation of that journey. We support Fastned with the strategic direction of its social channels, concept development, scripts and content execution for Fastned’s own channels.

The focus is on content that reflects how people explore electric driving today. They look things up, compare what they find, watch how someone else experiences it and gradually build enough confidence to picture it in their own routine.

We translate that logic into platform-native formats such as YouTube vlogs, short-form video, FAQ content, carousels and practical explainers around common EV questions.

With Test Driver, electric driving gets a face that stays close to the beginner experience. Honest, practical and filmed from the moments where questions naturally come up.

The first vlogs are now available on YouTube. More Test Driver content will follow across Fastned’s channels.

The Academy is developed and guided by Scooperz experts in influencer marketing, social media marketing and talent management. Guest creators, and speakers from platforms and brands will be included in the program.

The Creator Academy adds a clear development layer to our exclusive talent management. It helps creators move beyond content creation and build as creator businesses, with a roster that is sharper, more consistent and better prepared for long-term brand partnerships.