CreatorSMP 4 shows the power of Livestreaming in one Minecraft world

90 creators, three weeks of live entertainment and millions of views from the very first day. The event created by Jeremy Frieser and Duncan Massink shows just how big the world of livestreaming has become, even for those who don’t normally follow it.

CreatorSMP Hardcore 4 kicked off on Sunday, October 4. Until October 25, 90 Dutch-speaking creators will play together in a specially built Minecraft world. The fourth edition of the event by Jeremy Frieser and Duncan Massinkbrings together its biggest line-up yet. By the morning after the opening, broadcasts from a selection of just eleven of the ninety participants had already generated more than 3 million views across YouTube and Twitch.

Participants include DonKaaklijn, LinkTijger, Gio Latooy, Enzo Knol, Royalistiq, Qucee, Acid, Jelly, GameMeneer, Job Dutchtuber and defending champion ClownPierce. This brings established gaming communities, vlog audiences and the followers of smaller creators together around one ongoing story.

One Opening Night, Millions of Views

CreatorSMP can be followed live on YouTube and Twitch. Every creator broadcasts on their own channel: some on one platform, others on both simultaneously.

Streams run for hours. Viewers can join live, chat along and experience the biggest moments together. Anyone who misses a broadcast or wants to catch up later can watch it back, meaning views continue to grow long after the livestream ends.

For the larger streamers, the opening day alone generated well over 500,000 views per creator.

Hours of Content, Told from Dozens of Perspectives

The length of the broadcasts also shows the scale of the entertainment format being created.

Enzo Knol’s opening stream runs for more than four hours, Jeremy Frieser’s for more than five hours and 45 minutes, and DonKaaklijn’s for almost six hours. These three creators alone produce more than fifteen hours of broadcasting in a single day, each from their own perspective.

Of course, that doesn’t mean every viewer watches the entire broadcast. But it does show how much space there is to build a story. Viewers see relationships develop, follow negotiations and understand why a decision made earlier in the evening can have major consequences later on.

The concept itself is easy to follow: survive together while constantly facing the risk of elimination. This season, a huge wall divides the world into North and South. Mazes, alliances and opportunities to return after elimination add new layers of tension. The finale takes place on October 25.

Minecraft provides the setting for a live elimination game filled with personalities, humour, collaboration and rivalry. Even without understanding every rule of the game, viewers can become invested in the people taking part.

Last season: More than 600,000 hours watched in one week

CreatorSMP has already demonstrated this level of engagement.

After LinkTijger won season one and Duncan won season two, ClownPierce took the title in the third edition. That season brought together 80 creators in November 2025.

According to the Dutch Gaming Report 2026, viewers watched more than 600,000 hours during the first seven days of season three.

That equals more than 68 years of combined watch time, generated in just one week.

The Broadcast Ends. The Story Continues.

The reach of CreatorSMP goes beyond the livestream itself.

Broadcasts remain available to watch afterwards. Highlights become standalone videos, clips and social posts. This means audiences can continue following the story even if they missed the original livestream.

The impact therefore happens on several levels: watching together live, catching up afterwards and rediscovering the story through short-form clips and conversations across social media.

What brands can learn from this level of engagement

For brands looking to build communities, this is where CreatorSMP becomes particularly relevant.

CreatorSMP gives people a reason to return every day. They know the participants, follow their plans and want to find out what happens next. Meanwhile, the live chat gives viewers a space to react and experience those moments together.

Large and smaller creators each contribute to the same shared world. Through collaborations and encounters, their audiences can also discover other participants. One format therefore creates an interconnected network of stories, creators and communities.

Every participating creator also has their own monetisation model on Twitch and/or YouTube, making participation in CreatorSMP commercially interesting for creators themselves.

For people outside this scene, the true scale can easily remain invisible. The audience is spread across dozens of channels, two major streaming platforms and all the content that continues to circulate afterwards.

But the first results from season four show just how much attention comes together around one shared creator-led experience.

CreatorSMP demonstrates how creators can build their own entertainment format that people actively make time for, talk about and return to watch again the next day.

CreatorSMP Hardcore 4 runs until October 25, 2026. Participants and more information about the event can be found at creatorsmp.nl.

For brand collaborations contact our talent management team.