Zusje selecteert Scooperz voor always-on influencer strategie

Zusje, also known as ’t Zusje, is a hospitality concept built around taste, joy and all the moments that truly matter. The well known restaurant chain now counts over 40 locations and has recently expanded into Germany. To develop and execute an always on influencer strategy, Zusje has selected Scooperz.

With this approach, Zusje takes a strategic step towards structurally using creators to translate the full restaurant experience into social-first content.

The strategy brings together creators from different communities to make the restaurant experience visible in an authentic way, from signature dishes to moments shared at the table. By combining bigger influencers with creators from niche communities, the approach drives both reach and relevance.

Zusje:

“At Zusje, everything revolves around enjoying time together and experiencing meaningful moments. In Scooperz, we have found a partner that understands how to translate that experience authentically into social content that truly resonates with our guests.”

Yasmine Makni, Global Account Lead at Scooperz:

“Hospitality is about experience. Creators make that experience visible, scalable, and shareable. That is where growth happens.”

With this partnership, Zusje and Scooperz are building an always-on influencer approach in which the restaurant experience is continuously brought to life through creators, communities, and moments that help the brand stay top of mind.