Lavazza appoints Scooperz for influencer marketing in the Netherlands / Benelux

Scooperz will develop and execute creator collaborations in the Netherlands for Lavazza through their distributor Pietercil, marking a further step in the brand’s expansion within the creator economy.

With over 130 years of heritage, Lavazza is one of the leading players on the global coffee scene, known for its quality, rich taste, and strong roots in Italian culture and everyday rituals.

As part of the collaboration, Scooperz will develop social-first content with creators, translating coffee rituals into culturally relevant moments designed for how audiences engage with content today. The creator collaborations are expected to go live in the coming period.

Esther Goos, CEO of Scooperz, said:
“Lavazza is such an iconic name in coffee, a brand with deep roots in Italian culture and a strong global presence. As a coffee lover and someone who loves Italy, it’s incredibly exciting to work with a brand with this level of heritage and bring it to life through creators in a modern, social-first way.”

Lavazza Benelux, added:

“Throughout the campaign, Scooperz has provided clear, guidance and dedicated knowledge, ensuring a seamless and reassuring process. We particularly value their structured rollout plan and their ability to truly listen to our needs. Their professionalism and deep expertise in influencer marketing have made the process both highly effective and enjoyable. We can’t wait to see the campaign come to life.’’

The collaboration reflects a broader shift among global brands toward creator-led strategies to build cultural relevance and connect with audiences through everyday moments.