News • 31/01/2024

Innovative educational program Hair University strengthens L’Oréal brands in the hair industry

Innovative educational program Hair University strengthens L’Oréal brands in the hair industry

L’Oréal Group and Scooperz have joined forces to launch an innovative educational program called Hair University ’24. This program is specifically designed for influencers to provide them with comprehensive knowledge about hair, hair problems, and the solutions offered by L’Oréal Group through experts in the hair industry.

The first session of Hair University took place on Friday, January 26th at the L’Oréal Group headquarters in Amsterdam and was a great success. In addition to the 45 prominent influencers, top hairstylists and well-known guests, such as Leco van Zadelhoff, were present during this inspiring gathering. The participants were very enthusiastic and engaged, and valuable insights were shared during the session.

How to stand out?

In an era of abundant sponsored content, it is essential for brands to stand out and capture the attention of consumers. Influencers play a significant role in influencing consumer behavior and preferences. They have the ability to reach a large number of people and are often a trusted source of information for their followers. L’Oréal Group understands the importance of influencers and has decided to support and empower them through the Hair University ’24 program.

Team of experts

The program serves as a connecting link between influencers, industry experts, and L’Oréal’s brands Kérastase, Redken, Matrix, and L’Oréal Professionnel. Through theoretical knowledge and practical guidance, participants will be equipped with the tools and knowledge they need to inform and inspire their community in four sessions.

A unique aspect of Hair University is the opportunity for participants to have direct contact with L’Oréal Professional Brands and their team of experts. This provides them with the opportunity to gain valuable insights about the brand, product portfolio, and the best approach to hair problems. Through this interaction, participants can deepen their knowledge and create even more valuable content that perfectly aligns with the needs and interests of their followers.

Inspiring a community

In addition to theoretical knowledge and direct contact with the brand, Hair University also provides practical guidance on creating engaging content and following emerging trends on platforms like TikTok. This enables influencers to create trendy videos and photos that resonate with their community and stand out from the crowd. By participating in the sessions of Hair University, influencers can continue to develop themselves and strengthen their content strategy.

Hair University ’24 is a groundbreaking educational program that helps influencers and hair industry experts to inform and inspire their community. This program is established by Scooperz, the agency that organizes influencer collaborations for L’Oréal brands. They were responsible for selecting and inviting influencers and shaping the program.