Babaria Selects Scooperz for Creator Marketing in The Netherlands

For Babaria, Scooperz will develop and execute creator collaborations across The Netherlands. Expanding the Spanish beauty brand’s growth within the creator economy.

Founded in 1981, Babaria develops accessible beauty products for the face, body and hair. The brand combines ongoing research and cosmetic innovation with ingredients of natural origin, while maintaining a strong focus on quality, sustainability and product safety.

Today, Babaria is available in more than 80 countries worldwide and is particularly known for product ranges featuring ingredients such as Aloe Vera and Rosehip.

Scooperz will develop social-first content together with creators in The Netherlands, translating Babaria’s expertise in natural beauty into relatable routines, product experiences, and culturally relevant moments designed for how audiences discover, and engage with beauty content today.

The collaboration reflects a wider movement within the beauty industry towards creator-led strategies that bring product benefits to life, strengthen consumer trust, and connect brands with audiences through authentic routines and everyday experiences.