Powering an FMCG Launch with Influencers
Turning Goodies’ new product into online hype
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PRODUCTLaunch
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5 %Engagement rate
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10Influencers
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CAMPAIGNAwareness & Engagement
Turning retail
challenges into
influencer wins
The challenge?
Drive awareness specifically to their supermarket rack locations.
Our approach created content that:
Highlighted the adorable llama packaging (perfect for in-store spotting!)
Emphasized “responsible snacking” positioning for parents
Featured authentic parent-child moments that resonated
Natural content
Real shelf impact
We partnered with parent creators who shared natural moments with their children enjoying these treats, while educating audiences on exactly where to find them. This campaign showcases how we turn ordinary retail objectives into content that truly connects!
Influencer magic
In-store buzz
The most successful posts featured genuine reactions, shopping list mentions, and visual cues of the distinctive rack design. Just another example of how influencer marketing can solve unique retail challenges.
More social cases
We work for the world’s most influential brands to create, design and execute innovative social and influencer strategies that deliver next level results.
