Powering an FMCG Launch with Influencers
Turning Goodies’ new product into online hype
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PRODUCTLaunch
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5 %Engagement rate
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10Influencers
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CAMPAIGNAwareness & Engagement
Driving Retail Awareness
Through Family
Centered Content
How do you build awareness for a responsible kids’ snack at shelf level in crowded supermarkets?
Scooperz partnered with Goodies to craft an impactful influencer marketing campaign focused on creating in-store buzz, leveraging family influencers, and highlighting the product’s playful identity.
This campaign combined social trust with digital storytelling to ensure parents noticed, and remembered, Goodies on their next shopping trip.
Natural content
Real shelf impact
We partnered with parent creators who shared natural moments with their children enjoying these treats, while educating audiences on exactly where to find them. This campaign showcases how we turn ordinary retail objectives into content that truly connects!
Influencer magic
In-store buzz
The most successful posts featured genuine reactions, shopping list mentions, and visual cues of the distinctive rack design. Just another example of how influencer marketing can solve unique retail challenges.
More cases
We work for the world’s most influential brands to create, design and execute innovative social and influencer strategies that deliver next level results.
