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YSL Beauty

MYSLF influencer campaign

LUXURY INFLUENCER MARKETING FOR MEN’S FRAGRANCE

  • 7
    Influencers
  • 12
    Premium content pieces
  • 2 M+
    Views
  • 12 K
    Engagements

A LUXURY-FIRST

INFLUENCER

COLLAB

STRATEGY

YSL Beauty partnered with us to launch MYSLF with an influencer campaign, a daring new men’s fragrance in the Benelux. The goal was to create strong product awareness among a modern, luxury-driven audience through a tailored influencer marketing campaign on TikTok and Instagram.

The concept for this influencer campaign was centered around showcasing men being their authentic selves through their own creative lens.

CURATED SELECTION OF LUXURY CREATORS

By selecting male influencers who are known for their premium visual style and creative storytelling we created a natural synergy with the YSL Beauty brand identity. The creators were chosen for their relevant communities  and their match to MYSLF ethos of being unapologetically yourself.

AUTHENTIC,

PREMIUM

CONTENT

The campaign increased visibility for MYSLF across Instagram and Tiktok in the Benelux and demonstrated the impact of authentic storytelling in luxury influencer marketing.