YSL Beauty
MYSLF influencer campaign
LUXURY INFLUENCER MARKETING FOR MEN’S FRAGRANCE
-
7Influencers
-
12Premium content pieces
-
2 M+Views
-
12 KEngagements
A LUXURY-FIRST
INFLUENCER
COLLAB
STRATEGY
YSL Beauty partnered with Scooperz to launch MYSLF, a daring new men’s fragrance in the Benelux region. The goal was to create strong product awareness among a modern, luxury-driven audience through a tailored influencer marketing campaign on TikTok and Instagram.
This strategy follows successful storytelling-first campaigns like our L’Oréal Infallible Influencer Campaign and La Roche-Posay Lipikar Campaign, where authenticity and premium creator alignment were key.
CURATED SELECTION OF LUXURY CREATORS
By selecting male influencers who are known for their premium visual style and creative storytelling we created a natural synergy with the YSL Beauty brand identity. The creators were chosen for their relevant communities and their match to MYSLF ethos of being unapologetically yourself.
AUTHENTIC,
PREMIUM
CONTENT
The campaign increased visibility for MYSLF across Instagram and Tiktok in the Benelux and demonstrated the impact of authentic storytelling in luxury influencer marketing.
