Social trends you need to know – Week 28 2025
Welcome to the Weekly Scoop, your go-to roundup of what’s hot on social. This week, we’re exploring content trends that dig deep into real emotions, relatable moments, and clever storytelling. Here are our highlights.
I Grieve Different
This emotional trend highlights how grief can coexist with growth. Creators show two sides of their story: One where they appear to be thriving, and another that reveals the deeper hurt behind the scenes. Raw, honest, and deeply human.
Strike a Pose
This trend turns awkward moments into confident exits, with a fun twist. Walk into a dead end? Don’t panic, strike a pose. Even employees are jumping in, making it perfect for light, relatable EGC.
Bacon Avocado
Creators are saying “bacon avocado” as fast as they can then replay it in slow-mo to drop a hard truth. It’s unexpected, funny, and super relatable. A great format for sneaking in personal confessions or hot takes.
But There Was a Time…
A feel-good mix of then vs. now. Creators, especially older ones are using this trend to reflect on past versions of themselves with pride and humor with the use of photo’s. Once emotional, now joyfully nostalgic.
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