What’s trending this week on social? Week 24 2025

Welcome to the Weekly Scoop, your go-to roundup of what’s hot on social.

This week, we’re diving into trends that blur the line between aspirational and authentic. From creators ironically “falling” for the very aesthetics they claim to resist, to luxe hauls shot at the bathroom sink, and a viral pushback against overly polished content. It’s clear: raw, real, and ridiculously clever is what’s rising. Let’s get into it.

10 Photos I’ve Taken on My iPhone

Content is becoming more professional than ever. Cinematic videos dominate platforms, often leaving audiences commenting, “Is this TikTok Premium?” In response to the rise in high-quality content, a new trend has emerged: creators are sharing their top 10 photos taken on their iPhone. The trend proves that you don’t need expensive cameras to create social content, just your phone and a creative eye.

Couple Walk Trend

One person walks confidently away from the camera, talking (“yapping”) about something they clearly don’t believe in themselves while their partner follows silently in the background, often unimpressed.

It’s a playful, memeable format for calling yourself out.  A fun way for creators and brands to spotlight guilty pleasures, beauty habits, or delusional self-talk, with a wink.

Propaganda I’m (not) Falling For 

Creators jokingly expose the things they claim to resist like matcha culture or the trending ballet flats, only to show they’ve fully embraced them. It’s a tongue-in-cheek way to spotlight micro-trends, products, or behaviors they’ve been “influenced” by. The format is simple, memeable, and endlessly adaptable, making it perfect for both users and brands.

Bathroom Sink

Creators are bringing us into their most personal space: the bathroom sink. It’s where creators are showing off their most luxe products, think serums, lip oils, and designer packaging in an intimate, aesthetically curated setting. This close-up, personal backdrop adds a relatable twist to high-end hauls. It’s aspirational, but it has that relatable feeling, as creators give a peek into their real life.

Holy fkn Airball

A trend that’s been gaining serious momentum, Holy fkn Airball is all about calling out the wild misinterpretations people make about you. The phrase “airball” comes from basketball, where it refers to a shot that completely misses the hoop, no rim, no net, nothing. On TikTok, the term is used metaphorically to describe a total misconception.

How does the trend work?

• The video typically starts with someone quoting a misunderstanding, for example:
  “I told him I’m a DJ.”
  “He replied: ‘Oh, nice! Like, in a restaurant?’”
• This is followed by the creator visually revealing the reality, often showing impressive or surprising footage of what they actually do, like DJing at a packed festival or major event.

Creators use this trend in different ways, but mainly to share a personal and relatable story by revealing the truth behind common assumptions. What’s your airball?