Social trends you need to know – week 33

Welcome to the Weekly Scoop, your go-to roundup of what’s hot on social. This week, we’re exploring content trends from slideshow twists to golden pets. Here are our highlights.

The “Directed by Robert B. Weide” slideshow twist

This slideshow trend takes inspiration from the iconic “Directed by Robert B. Weide” movie end credits. Creators start with a setup, a scenario where the creator makes a statement or shows a situation. This is followed by the classic black screen with Directed by Robert B. Weide. After the credits, the slideshow flips to reveal the opposite outcome of the original scenario, often proving someone wrong or showing an unexpected twist.

24K LABUBU – PET EDITION

Some trends just refuse to sit still and this is one of them. What started with a viral TikTok showing off a shiny golden Labubu, sparked a wave of recreations and now the internet has found its cutest evolution yet: pets. Creators are proudly introducing their furry friends just like the original video. It’s ironic, it’s adorable, and it’s a perfect example of how TikTok trends keep reinventing themselves.

Viral sound regarding a golden labubu and people starting recreating this including the whole golden look, but now creators are recreating it with their pets.

Example 1: I have the one and only 24 karat gold LA BEW BEW

Example 2: My 24 karat gold labubu 😂 

What’s next?

Smile If …

This sweet (and sometimes savage) challenge is all about loyalty… or lack thereof. The setup is simple, creators ask their bestie, partner, or even their sibling  to smile if they’d pick you over someone else. The results range from wholesome to hilariously devastating, making this an easy, repeatable format for both heartfelt moments and light trolling.

Testing your bestie, partner, even kid if they’d rather have you or someone else

Example: This is what happens when he sees the trend before me.

Hot song: “Ring, Ring, Ring” by Tyler, The Creator

Tyler the Creator’s “Ring, Ring, Ring” song is having its turn in the spotlight. The track’s playful beat has creators picking up imaginary or real phones in increasingly creative ways. From slick transitions to dramatic outfit reveals. It’s a perfect reminder that a great audio doesn’t just trend for its melody, but for the endless creative hooks it offers.

Creators are getting creative with picking up the ringing phone. Transitions and out reveals

Example 1: ring ring pt2 
Example 2: Did I eat with the transition 😼

Our insights about why these trends work

• Clear format + emotional twist = instantly engaging.
• Visual remixability makes them endlessly adaptable.
• Low barrier, high impact = creators of all levels can join in.

See last weeks scoop over here