Launching the first Influencer Marketing module at Avans University

Scooperz x Avans University: Launching a One-of-a-Kind Influencer Marketing Module

At Scooperz, we’ve always believed in bridging the gap between education and real-world practice. That’s why we’re proud to announce our brand-new collaboration with Avans University of Applied Sciences, one of the Netherlands’ largest and most forward-thinking universities known for its strong ties to the professional field. Together, we’re introducing a unique influencer marketing module designed to prepare students for the future of our industry.

The program is part of Avans’ Digital Nomads minor and will take students far beyond the classroom, literally. A key part of the module takes place in Granada, Spain, where students will work in an international setting on a real client case, guided directly by Scooperz experts.

Learning by Doing

Rather than only focusing on theory, students will dive into the actual process of influencer marketing: analyzing, creating, and presenting campaigns as they would in the professional world. Working in teams, they’ll get hands-on experience that mirrors the pace, challenges, and creativity of the global influencer industry.

As Scooperz founder & CEO Esther Goos explains:
“Until now, there hasn’t been a module that prepares students for a career in influencer marketing in such a specific and practical way. With this collaboration, we’re offering them the chance to gain real experience from day one, in a realistic setting.”

A Future-Proof Partnership

From the Avans side, lecturers Mehmet Genc and Rob van Gestel emphasize the value of the partnership:
“With Scooperz, we’re bringing the newest social and influencer skills directly into the classroom, future-proof and globally relevant. Students not only learn the theory but also get to work on assignments that truly matter.”

For Scooperz, this partnership is a natural next step in our mission to connect knowledge and creativity. As Jill Giebels, Social Media & Influencer Strategist at Scooperz, puts it:
“We’ve been giving workshops and trainings for years, from personal branding on social to supporting in-house brand teams. With this collaboration, we’re bringing that experience straight into education and helping shape the next generation of professionals.”

With this collaboration, Scooperz and Avans are not only shaping a new generation of influencer marketing talent but also setting the standard for how education and industry can work hand in hand.