Paulig Group has chosen Scooperz as its social media partner across the Benelux

Scooperz kicks off social media partnership with Paulig Group

After a successful pitch process, Paulig Group has chosen Scooperz as its dedicated partner for social media content across the Benelux. The partnership covers three key brands: Santa Maria, Conimex, and Paulig’s new food concept, Rewind. The first campaigns are already live, marking the start of a dynamic collaboration.

Tailored strategies for every brand

For each brand, a tailor-made content strategy is being developed, based on platform behaviour and the consumer’s world. The focus is on world cuisines, snacking and creating brand preference through engagement and recognisability.

A strategy focused on inspiration and relevance

Alice Thorstorp, Digital & E-com Activation Manager at Paulig Group, shares: “We are very excited about the collaboration with Scooperz! Together, we are building a distinctive social media strategy for Santa Maria, Conimex, and Rewind, with the goal of inspiring our consumers at the right moments so they can enjoy delicious food every day. That has always been our top priority at Paulig.”

Esther Goos, CEO of Scooperz, adds: “We are thrilled about this partnership. It’s always extra special to work with brands you personally love and use. You can feel that connection throughout our team. From the very start, there was a strong click with Paulig, and we look forward to taking the social media presence of these amazing brands to the next level together.”

Focus on always-on content

In the first phase of the collaboration, the emphasis is on creative content production and an always-on social media strategy. With this, both parties aim to structurally build the visibility and brand experience of the three food brands.

Read the full article in Dutch here