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News • 21/08/2025

Meta AI dubbing + Google indexing: global social reach just leveled up

Phone screen showing AI-dubbed Instagram Reels in English and Spanish

Meta launches AI dubbing for Reels

English ↔ Spanish. Your voice. Synced lips. Zero re-recording.

Meta’s new AI feature lets you auto-dub your Reels in Spanish using your original voice tone and real-time lip-sync.

  • Multilingual reach with one upload

  • Auto-labeled “AI Translated”

  • Analytics by language now live

 

Quick hits: other key updates

  • Google Indexing: Your public Meta posts can now appear in Google Search. SEO just entered your social game.
  • Auto-Scroll Reels: Meta is testing scroll-on-by defaults. That first 1–2 seconds? Make it unskippable.
  • New Tabs: repost / map / friends. More ways to discover, connect, and boost content reach, organically.

 

Smart moves for marketers this week

Toggle AI Dubbing on a Reel. Test ENG ↔ ESP versions.
Drop SEO keywords into your captions. Check Google visibility.
Run an A/B hook test. Hook hard in the first 1–2 seconds.

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